Blog

Google Ads and SEO Insights

I write about what I see in real client accounts and on my own site: what moved rankings, what cut cost per lead, and what wasted money. Every article is written by me, from work I've actually done.

Limo SEO

Airport Transfer SEO: How I Build Airport Pages for Limo and Chauffeur Companies

Which airport pages a limo or chauffeur company needs, what goes on each one, and where a useful airport page ends and a doorway page begins.

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Google Ads

Real Estate Attorney Keywords for Google Ads: What I Bid On and What I Block

The four keyword groups I build for a real estate law firm, the near misses I block, and why "closing attorney" isn't a core term in California and Nevada.

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Google Ads

Google Ads for Real Estate Attorneys: How I Structure a Live Account

Twelve city-level campaigns, 496 conversions at $128.57 and a 10.26% conversion rate. How the account is built, and what the numbers do and don't show.

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SEO

How to Get Cited in Google's AI Overviews (2026)

How AI Overviews choose sources, and the content and schema changes that make your pages citable.

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Core updates

Core Update Recovery: Why E-E-A-T Is Your Best Defence

What core updates actually reward, and a step-by-step recovery checklist.

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Technical SEO

Why Technical SEO Is the Best Investment for Large Websites

Crawl budget, JavaScript rendering, Core Web Vitals and site structure at scale.

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Topics

What I cover

Google Ads

Structure, tracking and lowering cost per lead.

Google Ads management

Technical SEO

Indexing, migrations and Next.js.

Technical SEO services

Measurement

GA4, GTM and server-side tracking.

B2C performance marketing

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Which article to read first

Running Google Ads for a law firm? Read how I structure Google Ads for real estate attorneys, built on a live account.
Building a keyword list for a real estate law firm? Read which real estate attorney keywords I bid on and which I block.
Run a limo or chauffeur company? Read how I build airport transfer pages that rank without turning into thin doorway pages.
Pages dropped out of Google after a redesign? Read core update recovery, which includes how I recovered this site.
Running a large or JavaScript-heavy site? Read technical SEO for large websites.
Losing clicks to AI answers? Read how to get cited in AI Overviews.

About the author

Written by Rehan Javed

I've worked in search since 2008, and I manage Google Ads and SEO for clients in the USA, UK, Saudi Arabia and the UAE. Read my story or see the case studies. I've also turned the checks I use most into free tools, and if you'd rather have the work done for you, here is what I offer.

Have a question I haven't covered?

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