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Case studies

Google Ads and SEO Results

My own work, in-house and freelance. Every number comes from the client's own Google Ads or Search Console account. Per-account names stay private.

Markets I've worked in:

USAUKSaudi ArabiaUAE

SEO clients and industries I’ve worked with

  • Gulf Horizon Tele · Telecom · Saudi Arabia · ongoing
  • Med spa clients · Aesthetics · USA
  • Limo and chauffeur services · Transportation · USA and UK

Per-account Search Console numbers are shown anonymously (Accounts A–D) and are not tied to a specific client above.

Oct 2025 – Oct 2026 · Google Ads (Search + Performance Max)

Google Ads: $544K conversion value from $80.5K spend

From client accounts I've managed (in-house and freelance).

These figures combine the client Google Ads accounts I managed over the period, compared with the previous period in the same accounts. They are not one account. To see what a return like this would mean with your own margins, try the ROAS calculator.

How I work on accounts like these

  • Campaigns split by service and value, so budget follows the highest-margin work
  • Primary conversions limited to real enquiries, so bidding learns from the right signal
  • Negative keyword lists built from weekly search term reviews
  • Landing pages matched to the intent of each ad group
Google Ads management

$544K

Conversion value

+$220K vs previous period

2.49K

Conversions

+1.04K

$32.27

Cost per conversion

–$2.74

~6.8x

ROAS on $80.5K

Dec 1, 2025 – Jun 17, 2026 · Google Ads (Search) · Ongoing

Real estate law firm: 496 conversions at a 10.26% conversion rate

From client accounts I've managed (in-house and freelance). Client name withheld.

A real estate law firm serving multiple California and Nevada markets. I run 12 Search campaigns split by city-level market (including Sacramento, Riverside, Los Angeles and Nevada) with a combined daily budget of $967/day, so each market gets its own keywords, ads and budget control.

  • 7.45% click-through rate on 64,956 impressions, so ads match the searches they show for
  • 10.26% of clicks turn into conversions
  • $128.57 per conversion in a high-value legal niche, at $13.19 average CPC

496

Conversions

$128.57

Cost per conversion

4.84K

Clicks

10.26%

Conversion rate

7.45%

CTR

$63.6K

Ad spend

How I run Google Ads for law firms → · Read the full account breakdown →

16 months · Organic search · Account D

From client Search Console accounts I've managed (in-house and freelance).

SEO: 21.9K clicks and 2.76M impressions

Organic visibility at scale: 2.76M impressions turned into 21.9K clicks, over 16 months of technical fixes, page structure work and content updates guided by Search Console data.

21.9K

Clicks

2.76M

Impressions

16 months · Organic search · Account A

High-ticket B2C SEO: 3.18K clicks / 170K impressions

Challenge

A competitive, low-volume, high-ticket B2C niche, where the client needed qualified enquiries, not just traffic.

What I did

A technical SEO overhaul, content refocused on specific high-intent searches, and title and snippet rewrites on pages ranking just off page one.

Result

3.18K clicks and 170K impressions, with a steady upward trend over the 16 months.

3.18K

Clicks

170K

Impressions

17.6

Average position

16 months · Account B

SEO: average position 8.2 and growing

827 clicks from 37.8K impressions (2.2% CTR) at an average position of 8.2. Clicks and impressions trended steadily upward across the 16 months.

16 months · Account C

SEO: impressions up about 4x

455 clicks from 14.6K impressions at a 3.1% CTR. Impressions grew about four times as new pages were indexed and started ranking.

Earlier work

Dubai-based company, UAE (2016–2018)

I managed their Google Ads and SEO for two years and handled their entire digital presence. That work eventually allowed me to open my own office. These days I also have an ongoing SEO client in Jeddah; see SEO in Saudi Arabia and the UAE.

Own sites (2008–2014)

I built and ranked my own WordPress and video sites, including a US-focused YouTube channel. That's where I learned SEO first-hand. The full timeline is on my about page.

How I report

Reading these numbers honestly

Each result is tied to a period and a channel, because a number without context means little. Conversion value comes from the value the account assigns to each conversion. Search Console figures are clicks and impressions over 16 months. Where I quote a change, it is against the previous period in the same account. For how I build accounts like these, see Google Ads management and technical SEO services, or compare all three services. Longer write-ups of the thinking behind these accounts are on the blog.

FAQ

About these case studies

Why are client names hidden?

Most clients prefer their ad accounts and Search Console data to stay private. The numbers come straight from their accounts; only the names are withheld.

What counts as a conversion in these figures?

Whatever the account tracks as a primary conversion, such as a call, form or booking. I set these up so they reflect real enquiries rather than page views.

Can I see results for my industry?

Ask on a call. I can walk you through how a similar account was structured without sharing a client's private details.

Want results like these?

I start every engagement with a free review of your ad account or site.

Book a free review