Services
For businesses that already spend on Google Ads, or want to start, and need lower cost per lead.
Proof: $544K conversion value from $80.5K spend (~6.8x ROAS), with 2.49K conversions at $32.27 each.
For sites that lost rankings or indexing, or never had them, especially after a redesign or a move to Next.js or headless.
Proof: One client grew to 21.9K clicks and 2.76M impressions over 16 months, and another's impressions grew about 4x.
For high-ticket B2C brands that need demand creation and a follow-up system.
Process
Ad account, analytics and site. I find where money or traffic is being lost.
Every lead and sale is attributed before we scale spend.
Campaigns and technical fixes, in order of impact.
SEO lowers blended cost per acquisition over time while ads keep the pipeline full.
Google Ads gets you leads this month. Technical SEO and content get you leads you don't pay for per click next year. Running both lets you push the cheaper channel as it grows. See how this has played out in the case studies, or read why technical SEO is the best long-term investment.
Choosing
Start with Google Ads management. Paid search is the fastest channel, as long as tracking is right. The Google Ads budget calculator gives a first estimate of what a budget buys.
Start with a technical SEO audit. Indexing problems after a redesign are usually fixable. You can check a single URL yourself first.
Start with tracking and follow-up, then scale the channel that wins. The break-even ROAS calculator shows what each channel has to return.
Working in a specific industry? See Google Ads for law firms, med spa marketing, limo company SEO or SEO in Saudi Arabia and the UAE.
Most people who contact me ask for one thing, usually "more leads" or "fix my SEO". The first job is working out which problem is actually costing them money. I look at three things before I recommend anything:
Can you measure a lead?
If calls, forms and bookings aren't tracked properly, every other decision is a guess. That gets fixed first, whichever service you hired me for.
Is Google seeing your site properly?
If important pages aren't indexed, or the site was rebuilt without redirects, ads end up carrying the whole business. That points to technical SEO.
Is paid spend going to the right searches?
If the search terms report is full of people who will never buy, Google Ads management comes first.
Sometimes the honest answer is that you need one small fix, not an ongoing engagement. I'll say so.
Plenty of my clients use more than one service. When they do, I run them as one plan rather than three separate jobs, because the work overlaps. The search terms report from Google Ads shows which phrases convert, and those phrases tell me which pages are worth building or improving for organic search. The tracking set up for ads is the same tracking that shows whether SEO traffic turns into enquiries.
Audit and foundations. I review the ad account, analytics, Search Console and the site, then fix tracking so we can trust the numbers. You get a written list of findings in order of cost to you, not in order of how interesting they are.
The highest-impact changes. That might be restructuring campaigns, adding negatives, fixing redirects or indexing problems, or rebuilding the pages that ads send traffic to. I change one thing at a time where I can, so we know what made a difference.
Steady work. Weekly optimisation on the ads side, content and internal linking on the SEO side, and a clear view of cost per lead by channel. By this point you should know which channel deserves more budget. I won't promise what the numbers will be, because that depends on your market, your offer and how fast your team follows up.
My work fits service businesses where one customer is worth hundreds or thousands of dollars: law firms, med spas, limo and chauffeur companies, and B2B or B2C companies that sell considered purchases. In those businesses, a better lead is worth more than more leads, and careful tracking pays for itself.
I'm not the right fit if you need a large team producing creative every week, if you sell low-priced products in high volume through Shopping feeds, or if you want someone to guarantee rankings. Nobody can honestly guarantee a position in Google.
The full figures, with dates and context, are on the results page.
Every month you get a short report in plain language: what we spent, how many leads came in, what each one cost, and what I'm changing next. If you run ads and SEO, both sit in the same report so you can compare channels side by side. I'd rather send you five lines that matter than twenty pages of charts.
I quote after the free review, once I know the scope: how much you spend on ads, how many markets and services you cover, and how much technical work the site needs. You see the scope in writing before anything starts. I don't publish a rate card because a single-city account and a twelve-campaign, multi-state account are different jobs.
Google Ads and its search terms report, Google Analytics 4, Google Tag Manager, Google Search Console, Screaming Frog or Sitebulb for crawls, PageSpeed Insights and Lighthouse for speed, Meta Ads Manager, and GoHighLevel for lead follow-up. Nothing exotic. The value is in how often I look and what I do with what I find.
The same checks I run at the start of most reviews.
FAQ
Yes. Most clients start with one, usually Google Ads or a technical SEO audit, and add the others only if the numbers justify it.
By scope: ad spend, number of markets and how much technical work the site needs. I quote after the free review, once I know what the account needs.
Mainly the USA, plus clients in the UK, Saudi Arabia and the UAE. I work remotely and report monthly.
Yes. I often work with an in-house marketer or a developer. I do the analysis and the account work, and write clear tickets for anything that needs a developer, then check it was done right.
Read-only access to Google Ads and Analytics, Search Console if you have it, your website URL, and 30 minutes to explain which services and customers matter most to you.
Everything stays with you: ad accounts, tracking, pages and reports were in your name from the start. I hand over notes on what was set up and why.